Sunday 23 May 2010

Acronym of the Week: ABBA

One of the few columnists worth reading in the Independent, Simon Calder (travel):-
Normally, July and August are peak months for British Airways – the time of year when the airline expects its aircraft to be full of passengers paying high fares.
The longer the uncertainty continues, the stronger the ABBA principle ("Anybody But British Airways") becomes. Prospective travellers are switching in ever-larger numbers to BA's bemused yet delighted rivals, such as Virgin Atlantic and easyJet, rather than taking the risk of being grounded by a clearly dysfunctional airline where the customer-facing staff and management are trading insults.
Sounds about right. I won't be booking with BA for the forseeable future. Not that I liked them much when they were flying.

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